SELF-REPRESENTED BUYERS & SELLERS · Tennessee
You can buy or sell your own home. We make sure you do it right.
Fairway is real estate consulting, not representation. We hand you the knowledge, forms, and pricing strategy of a seasoned professional and you keep the commission.
“Professional advice is valuable but consumers should be able to choose which services they need and what they are willing to pay for.”
WHY FAIRWAY
The traditional model isn’t the only model.
Most buyers and sellers are fully capable of handling their own transaction. What they need is someone experienced to answer questions, explain options, and flag costly mistakes before they happen. That is exactly what we do, education over sales pressure, transparency over complexity.
Know the true value
Two decades of appraisal work behind every pricing conversation, so you list or offer from data instead of hope.
Understand every document
Plain-language walkthroughs of purchase agreements, contingencies, and timelines so nothing is signed blind.
Keep the commission
On a typical transaction that is $10,000 or more, staying with you instead of leaving at closing.
CHOOSE YOUR LEVEL OF SUPPORT
Three tiers. One flat consulting fee.
Start with the knowledge you need, or hand us the listing details. No commissions, no surprises.
Basic
Starting at $599
The knowledge foundation. One focused consultation plus the documents and pricing insight you need to list with confidence.
One (1) upfront consultation
Step-by-step guide to a typical real estate transaction
“Need-to-know” expectations: inspections, appraisals, and contingencies
General listing advice, including social media listing guidance
Pricing consultation and assistance
Most Popular
Plus
Starting at $999
Everything in Basic, plus exposure. Your home goes on the MLS and you keep a line open to us while you sell.
Everything in Basic, plus:
Basic MLS listing service
Basic photographs and property description
Limited ongoing availability for questions during the transaction
Full Support
Starting at $1,499
Everything in Plus, plus hands-on from listing photos all the way through the closing table.
Everything in Plus, plus:
MLS listing with professional photographs and detailed description
Property showing options
Educational guidance received (informational only)
Milestone updates and consultations throughout
Provision of contract documents and Docusign for educational support
FOR BUYERS
An option that puts you in control
You do not need an agent to buy a home. You need the right information at the right time. We help buyers by educating and empowering them with all the tools and paperwork they need in order to make strong offers and close transactions
Help finding the home you want after our initial consultation
A general CMA on up to 5 homes so you know what to offer
All contracts, forms, and documentation needed for a typical purchase
One hour of consultation covering advice, strategies, timelines, and what to expect at every step
Watch first
How self-representation actually works
A short walkthrough of the process, what we handle, and what stays in your hands.
CLIENT TESTIMONIALS
What people say after closing on their own
“We had never sold a home without an agent and honestly expected to feel lost. Two hours of consulting and a pricing plan later, we listed with confidence and closed above asking.”
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“The market analysis kept us from overpaying by five figures. Having someone explain the appraisal side before we wrote the offer changed everything.”
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“Straightforward, patient, and never pushy. It felt like having an expert in our corner instead of a salesperson on commission.”
Sample Testimonial
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Ready to keep more of your equity?
Tell us about your home or your search. The questionnaire takes about five minutes and gives us everything we need for a productive first conversation.